Royal Streaming

June 2023

BUYER

Pamir Partners is a private equity investment firm based in Stockholm, Sweden, investing in small and medium-sized software companies with proven business models.

TARGET

Founded in 2006, Royal Streaming is the market leading full-service platform for creating in-store music concepts. Royal provides a complete solution for music in commercial spaces and offers their customers brand specific music while administrating music streaming and managing music rights. Based in Uppsala, Sweden, the company operates with c. 14 employees and generates a turnover of about SEK 50 million.

SELLER

Royal Streaming founders together with a small group of investors

TRANSACTION

Structured auction process