Qualifio

May 2023

BUYER

QNTM Group invests in companies within the fields of digital strategy, sales and marketing software. QNTM Group is fully owned by Altor, a leading Nordic private equity fund. Since inception, Altor has raised some EUR 8.3 billion in total commitments and invested in more than 60 companies over 20 years.

TARGET

Founded in 2010 in Belgium, Qualifio is the leading European software platform for first and zero-party data collection, customer engagement and loyalty. Qualifio is used by over 400 companies worldwide including: Nestlé, L’Oréal, Unilever, PepsiCo, PSG, Disneyland, Dixons Carphone, Daily Mail Group, Vivendi, DPG.

SELLER

Qualifio’s founders and management together with a small group of investors who will remain as minority shareholders in the Company together with QNTM

TRANSACTION

An exclusively negotiated transaction