We Select

June 2022

BUYER

Procuritas is a mid-market Nordic private equity firm. Since foundation in 1986, Procuritas has raised a total of six funds and is currently investing from PCI VI, launched in 2017, with 318 MEUR in committed capital. Procuritas has to date completed over 45 buyouts with a combined consideration of more than SEK 12 billion.

TARGET

We Select (The We Select Company AB) was founded in 2011 as a traditional recruitment services company. After launching its digital talent attraction offering in 2016, the company quickly transformed its business model and focused entirely on the fast-growing talent acquisition segment – social media. We Select helps companies to attract and hire top talent easily by combining strategic employer branding, data-driven job advertising and automatic candidate management in one smart platform. The company had digital revenue of 42 MSEK in 2021, revenue growth of 100%, EBITDA margin of +20% and approximately 20 employees, located in Stockholm.

SELLER

The company’s founders Rickard Rydström and Patrik Jankevics, Alfvén & Didrikson, private investors and management. Alfvén & Didrikson is an active and long-term backer of passionate entrepreneurs and teams with international growth ambitions. Since 2010, Alfvén & Didrikson has made investments in c. 20 fast-growing Northern European companies. Founders and management will remain as shareholders.

TRANSACTION

A structured auction process