E-commerce and Digital Media

Bertils Bingo

March 2010

BUYER

Bonnier Gaming, Swedish media group Bonnier’s gaming initiative, owns several online gaming sites.

TARGET

Bertils Bingo is one of the leading bingo and casual gaming sites in Sweden. Bertils Bingo was founded in 2006 and had Net Gaming Revenue of SEK 45 million in 2009.

SELLER

Ledstiernan, Ekstranda, founders as well as numerous retail investors

TRANSACTION

An exclusive negotiated transaction.